Concept Proposal for Ministerial Consideration
GO BAHAMAS
WAG Rides 242 — Water • Air • Ground
A coordinated digital transportation network for The Bahamas — connecting licensed taxi, livery and other authorized providers through one modern platform.
“Moving The Bahamas.”
Phase One
Ground — Taxi, Livery, Airport, Corporate
Phase Two
Water — Water taxi, Charter, Island-to-island
Phase Three
Air — Airport, Charter, Island connections
01 — Executive Summary
One network for a fragmented sector
GO BAHAMAS, powered by WAG Rides 242 — Water, Air & Ground, is a proposed Bahamian transportation technology platform designed to coordinate licensed taxi, livery and other authorized transportation providers through one modern digital network.
The initial pilot would focus on New Providence, connecting passengers with verified transportation providers through a mobile application and centralized dispatch system.
The objective is not to replace existing transportation operators or the regulatory role of Government. Instead, the platform would provide the technology and coordination infrastructure necessary to make the existing transportation sector more accessible, organized, trackable and responsive — building toward a Bahamas-wide network connecting ground, water and air services.
02 — The GO BAHAMAS Vision
A single transportation ecosystem
Residents, visitors, businesses, hotels, resorts, tourism operators and other authorized users would access transportation through one ecosystem, rolled out in three phases.
Phase One
Ground
- Taxi
- Livery
- Airport transportation
- Hotel transportation
- Corporate transportation
- Group transportation
Phase Two
Water
- Water taxi
- Private water transportation
- Charter coordination
- Island-to-island transportation
Phase Three
Air
- Airport transportation connections
- Charter coordination
- Island transportation connections
- Integrated air/ground/water journeys
03 — Why This Platform Is Needed
A coordinated digital layer
The Bahamas has a large and important transportation sector supporting residents and millions of visitors. However, services are often fragmented between individual operators, telephone calls, hotel desks, dispatchers and informal booking processes.
- Easier access to transportation
- Better coordination between drivers
- Digital trip records
- Driver and vehicle verification
- Passenger safety features
- Real-time trip tracking
- Improved customer service
- Business and hotel transportation management
- Operational data for transportation planning
- A foundation for future national expansion
04 / 05 — Passenger & Driver Applications
Two applications, one journey
Passenger application
Designed to be extremely simple for tourists using the system for the first time.
- 01Create an account
- 02Enter a pickup location
- 03Enter a destination
- 04Select Taxi, Livery or another service
- 05View applicable pricing or booking information
- 06Request transportation
- 07Receive the assigned driver's information
- 08Track the vehicle
- 09Receive trip notifications
- 10Complete the trip
- 11Receive a digital receipt
- 12Rate the transportation provider
- 13Report concerns or incidents
Driver application
Participating drivers get a dedicated application covering the full working day.
- Online/offline status
- Ride requests, accept/decline
- Passenger pickup information
- Navigation, trip start/end
- Trip history and earnings
- Passenger ratings and support
- Incident reporting
Drivers would not simply register a vehicle and automatically become active. The platform would incorporate an administrative verification and approval process for participating operators.
06 — Driver & Vehicle Verification
An electronic compliance-management layer
- Driver identity
- Public Service Driver's Licence
- Vehicle registration
- Insurance
- Inspection / fitness
- Business licence
- Taxi / livery classification
- Franchise information
- Document expiration dates
Important: the application would not replace or issue Government licences, franchises or regulatory approvals. Those functions would remain with the appropriate Bahamian authorities.
07 — Central Dispatch Centre
A live operational view
The most important feature differentiating GO BAHAMAS from a simple ride-hailing application would be its central transportation coordination system, giving authorized administrators a live operational picture.
Available
Taxi, livery and other authorized vehicles
On trip
Vehicles currently carrying passengers
En route
Drivers travelling to a passenger
Requests waiting
Unassigned passenger requests
Completed
Finished trips with digital records
The system could automatically identify an appropriate available vehicle while also allowing authorized dispatch personnel to manually assign transportation.
08 – 11 — Service Modules
Airport, hotel, corporate and tourism
08
Airport transportation
Passengers arriving at Lynden Pindling International Airport: arrive → open GO BAHAMAS → select destination → request transportation → receive verified driver → track vehicle. The platform could also support airport-related dispatch coordination for participating operators.
09
Hotel & resort transportation
Hotels and resorts could receive dedicated business accounts and monitor guest transportation without coordinating separately with multiple drivers.
- Pickup and destination
- Number of passengers and luggage
- Vehicle type
- Requested time
10
Corporate & government transportation
Business accounts allow authorized organizations to arrange transportation — creating an opportunity for recurring contracts.
- Employees, guests and officials
- Meetings and conferences
- Events
- Airport transfers
11
Cruise & tourism transportation
Coordination for cruise passengers and tourism partners, connecting transportation with the broader Bahamian tourism economy.
- Airport and hotel transfers
- Excursions
- Group transportation
- Cruise passenger transfers
- Special events
12 — Government Value Proposition
Modern coordination, existing authority preserved
Better organization
A centralized digital network improves coordination among participating operators.
Better visitor experience
Visitors access transportation through a familiar digital process.
Greater transparency
Digital trip records provide clearer operational records.
Safety
Passengers receive driver and vehicle information before entering a vehicle.
Economic opportunity
Additional booking opportunities for Bahamian transportation providers.
Data
Subject to applicable law and safeguards, aggregated information could assist planning and policy.
National scalability
The system can eventually expand beyond Nassau.
13 — Economic Model
Combined revenue streams
Passenger bookings
A platform/service fee may be applied to eligible bookings.
Driver membership
Optional subscription plans depending on the final operating model.
Business accounts
Dedicated transportation accounts for hotels, businesses and organizations.
Government or institutional contracts
Coordination services under appropriate procurement and contractual arrangements.
Tourism partnerships
Commercial partnerships with authorized tourism and transportation operators.
The final pricing model should be developed following consultation with drivers, operators, Government and industry stakeholders.
14 — Nassau Pilot
A controlled, staged rollout
Stage 1
Development
- Finalize brand
- Develop platform
- Establish operating model
- Consult transportation stakeholders
- Develop compliance framework
- Establish data/privacy requirements
Stage 2
Controlled pilot
- Select participating licensed operators
- Activate verified drivers
- Begin passenger bookings
- Test dispatch
- Test airport/hotel/business transportation
- Collect operational feedback
Stage 3
Expansion
- Increase participating operators
- Add tourism partners
- Expand business accounts
- Introduce water transportation
- Develop additional island markets
15 — Proposed Brand Architecture
One recognizable Bahamian brand
The bright coral branding would provide a distinctive Bahamian visual identity, supported by aqua/turquoise, white and deep navy — applied across mobile applications, driver uniforms, vehicle decals, airport signage, hotel materials, digital advertising, the website and customer receipts.
16 / 17 — Partnership & Engagement
A structured dialogue
The objective would be to establish a structured dialogue with relevant Government ministries, departments and transportation stakeholders regarding the development of a Nassau pilot, determining:
- Appropriate regulatory framework
- Participating operator requirements
- Data governance
- Passenger safety standards
- Driver verification
- Dispatch procedures
- Airport coordination
- Payment procedures
- Consumer protection
- Government reporting requirements
- Pilot evaluation criteria
The purpose of an initial meeting would not be to request immediate approval of an untested system, but to obtain guidance and establish a working group to determine how the concept can be responsibly developed and tested.
18 / 19 — Long-Term Vision & Next Step
Request for Ministerial Consideration
The ultimate objective is to build more than a taxi application — it is to establish a Bahamian transportation technology platform spanning ground, water and air.
We respectfully request consideration of a preliminary stakeholder meeting to discuss the GO BAHAMAS / WAG Rides 242 concept and the possibility of developing a controlled Nassau transportation technology pilot. Following ministerial guidance, a detailed technical, financial, regulatory and implementation proposal can be prepared for consideration by the appropriate authorities.
GO BAHAMAS
WAG RIDES 242
Water • Air • Ground
“Moving The Bahamas.”